Clik here to view.
New Book Advocates Thinking Big When Branding Your SMB
“Do it right. It can make you giddy, make you scared, even make you cry,” says Honey Parker, co-author (with husband Blaine Parker) of “Billion-Dollar Branding: Brand your Small Business Like A Big...
View ArticleClik here to view.
Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands
With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their...
View ArticleClik here to view.
The Jones Group and EachScape Partner to Create App for Nine West
NEW YORK, NY (December 13, 2012) – EachScape Inc., a leading platform for building and managing high end, highly custom, native apps, today announced that it was selected by The Jones Group Inc. (NYSE:...
View ArticleClik here to view.
Street Fight Summit: Old-School, Investigative Journalism Leads to Hyperlocal...
Three hyperlocal news startups on the East Coast have one thing in common: they are not yet profitable. Publishers and editors from GoLocal24.com, DailyVoice.com and DNAInfo.com said Jan. 15 at Street...
View ArticleClik here to view.
Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous...
Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an...
View ArticleClik here to view.
AFAIK: SocialCode, Infusionsoft, GroSocial, Vision Critical, Macworld, ACTIVE...
Here’s the latest word on the cyber-street: Ex-Facebook Sales Director Bill Masterson (pictured) has joined SocialCode as CRO. The move comes as SocialCode’s is celebrating its strongest year to date,...
View ArticleClik here to view.
Technology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a...
View ArticleClik here to view.
Brands Score Deeper Engagement By Using Ad Selector Platforms
Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable...
View ArticleClik here to view.
AFAIK: New Executive Hirings at DoubleVerify, DWA, Madison Logic
DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn (pictured) as Chief Financial Officer of the...
View ArticleClik here to view.
SXSW: Notable Media Happenings
The five-day South by Southwest Interactive Festival (SXSWi) kicks off this weekend in Austin, TX. The festival’s organizers promise a full schedule of “compelling presentations from the brightest...
View ArticleClik here to view.
AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems...
View ArticleClik here to view.
Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will...
ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media...
View ArticleClik here to view.
AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark,...
ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief...
View ArticleClik here to view.
Watch: The Top 10 Short-Form Halloween Videos
ADOTAS — Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide’s very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram,...
View ArticleClik here to view.
Sochi 2014: The Most Dangerous Games for Advertisers
ADOTAS – Here we are. 2013 is in the rearview mirror. The end of the year is so predictable it’s almost depressing. You hear Wham!’s “Last Christmas” way more than you want to. “Love, Actually” plays...
View ArticleClik here to view.
Olympics, I Love You, But Your Online Experience Was Bringing Me Down
ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks...
View Article
