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Technology Drives Super Bowl XLVII Advertising Trends
Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a...
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Brands Score Deeper Engagement By Using Ad Selector Platforms
Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable...
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AFAIK: New Executive Hirings at DoubleVerify, DWA, Madison Logic
DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn (pictured) as Chief Financial Officer of the...
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SXSW: Notable Media Happenings
The five-day South by Southwest Interactive Festival (SXSWi) kicks off this weekend in Austin, TX. The festival’s organizers promise a full schedule of “compelling presentations from the brightest...
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AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile
ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems...
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Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will...
ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media...
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AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark,...
ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief...
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Watch: The Top 10 Short-Form Halloween Videos
ADOTAS — Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide’s very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram,...
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Sochi 2014: The Most Dangerous Games for Advertisers
ADOTAS – Here we are. 2013 is in the rearview mirror. The end of the year is so predictable it’s almost depressing. You hear Wham!’s “Last Christmas” way more than you want to. “Love, Actually” plays...
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Olympics, I Love You, But Your Online Experience Was Bringing Me Down
ADOTAS – I’m a huge fan of live sports in general, but the drama and excitement of the Olympics takes it to another level altogether. Every two years I’m delighted by the privilege to spend two weeks...
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